Paid Media

Meta Ads built around your health audience and offer.

Coriazon plans, sets up and manages Meta Ads campaigns for health businesses. We develop new ad copy and visuals, test different messages and creative angles, and use what the results show to guide improvements.

Current channelMeta Ads · Facebook & Instagram

Problems we address

Common reasons Meta Ads feel like a cost rather than a useful channel for health businesses.

Unclear targeting

Campaigns reach broad audiences because it hasn't been decided who the ads are really for.

Ads that don't explain the offer

People scroll past because the ad doesn't make clear what you provide or why it matters to them.

Too little creative testing

The same one or two ads run for months, so there's little evidence about which messages work.

Hard to see what's working

It's difficult to tell which campaigns lead to meaningful inquiries or sales, and which just spend budget.

What the work includes

The exact mix is tailored to your project and where your campaigns are today.

01

Audience & offer planning

Clarifying who you want to reach, what you're offering them, and how that should shape the campaigns.

02

Campaign setup

Structuring campaigns, audiences and tracking in your Meta account so results can be read clearly.

03

New ad copy & visuals

Developing ad copy and visual creative that explains your offer in a way that suits your audience.

04

Testing different angles

Trying different messages and creative approaches to learn what resonates, rather than guessing.

05

Ongoing management & reporting

Monitoring and adjusting campaigns, and reporting on what's happening in plain language.

Coriazon's approach — not a client result

How we improve campaigns

Campaigns improve through a repeating loop. What we learn from each round shapes the next set of audiences, messages and visuals.

  1. 01
    Research
    Understand the audience and offer
  2. 02
    Creative angles
    Develop different messages to try
  3. 03
    Launch
    Put campaigns live
  4. 04
    Measure
    Look at what the results show
  5. 05
    Refine
    Adjust targeting and creative, then repeat

↻ After refining, the loop starts again.

Who it's for

Health businesses with a clear product or service — whether they sell to other businesses or directly to consumers.

Meta Ads isn't the right channel for every health business. It tends to fit best when your audience uses Facebook and Instagram and your offer can be explained well in an ad. If it isn't a good fit, we'll say so.

Considering Meta Ads for your health business?

Email us a little about your business, your audience and what you'd like campaigns to do, and we'll reply to discuss whether Meta Ads is a good fit.

Discuss your paid media